Not totally surprising considering the wild surge of Amazon advertising before and during the holidays, but JP Morgan research is showing that iPad and Kindle are considered two different, non-competing devices (read: people who own both). According to the study, the Kindle was Amazon's highest selling product over this past holiday season which is definitely a surprise to yours truly. I was absolutely a part of the club that figured Kindle would die a slow painful death at the hands of the iPad, but as is true across industries, "follow the money." While avid book readers might seem niche, there sure do spend within their hobby.
Monday, January 3, 2011
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