Sony Sponsors 3-D Video of Sports Illustrated Swimsuit Issue

Model Julie Henderson appears in the Sports Illustrated 2011 Swimsuit Issue as well as Sony's 3-D video

Well this is just fantastic. And I mean fantastic. In order to further the adoption of 3-D televisions and content, Sony will be sponsoring a 30 minute "Swimsuit in 3-D" video that will be available for purchase or rental. You can get the video via Sony's Playstation 3 as well as Bravia web-enabled, 3D compatible TV and Blu-ray players. Let's face it, we all know like one person with a 3D TV. There might be more in the future, but I say this; what happens when you invite a bunch of people over to watch a football game in 3D, but there aren't enough glasses? How awkward is it for the one guy who has to watch on the 20" screen in your kitchen because he can't get the full effect of the 3D? It's almost like punishment for showing up to a function like that empty handed. No beer? Well then no 3D good sir.

"There's sort of a chicken-and-egg problem going on right now, where the device penetration has been fairly low, so the studios have been fairly slow to release 3-D content," said Michael Aragon, VP and general manager for global digital video distribution and operations at Sony Network Entertainment. "Our expectation and our road map on this whole thing has been that this is going to be a little bit slower adoption than HD. While we might not be making tons of money on the 3-D content, it seeds a universe of product that we have in 3-D."

Sony Sponsors 3-D Video of Sports Illustrated Swimsuit Issue - Advertising Age - MediaWorks