Really interesting perspective on the hottest topic on the online ad game today, FTC vs IAB (aka government vs online ad community). Great find by my boy Mintzer.
Here's my usual points on this topic:
1) Do you have a credit card? Great, they know more than we do. Do you really care if someone knows you are trying to buy a TV?
2) The onus is on major sites to protect their information and use it wisely. This ethical business practice is no different than the way any other professional sector works. Act fairly, and the economic and social rewards will come. E.g. ESPN gives users site feature access in trade for user info. Very very positive move.
3) Give users a chance to view who's tracking their behavior and give them control mechanisms. I don't think customers want out of tracking, I think they just want to understand how it's done and why.
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