Social, Mobile, Viral, Engaging

Every one of these descriptors has come up today over the course of an average walk- about in the online world. What that says is that every media channel serves a certain purpose, and that marketing success is platform agnostic. One vehicle can't do it all, and one vehicle shouldn't do it all. Advertising is an anthropological study. Its a dissection of consumption patterns, buying behavior, and distraction methodology.

The worst cliche is saying "I work in advertising because I'm a people person, and I like to talk to them." The response should read more like, "I enjoy studying people. Watching them react to visual stimulants and making life changing purchases based on that response. I am an advertiser."

BAM!

'Do Not Track' Could Revolutionize Online Ad Industry

Really interesting perspective on the hottest topic on the online ad game today, FTC vs IAB (aka government vs online ad community). Great find by my boy Mintzer.

Here's my usual points on this topic:

1) Do you have a credit card? Great, they know more than we do. Do you really care if someone knows you are trying to buy a TV?

2) The onus is on major sites to protect their information and use it wisely. This ethical business practice is no different than the way any other professional sector works. Act fairly, and the economic and social rewards will come. E.g. ESPN gives users site feature access in trade for user info. Very very positive move.

3) Give users a chance to view who's tracking their behavior and give them control mechanisms. I don't think customers want out of tracking, I think they just want to understand how it's done and why.

Do Not Track could revolutionize online ad industry - USATODAY.com

Facebook Revamps Profile Page PART II

Here's an equally boring video on the Facebook update...

The Valencia Festival of Media Awards

Adconion Media Group is proud to nominate CEO Tyler Moebius for the prestigious Media Profeesional of the Year award at this years Festival of Media Awards in Valencia, Spain.

This award goes to the person who has contributed most to the industry over the last 12 months. After the Festival has selected the 10 most popular public nominations, the Jury will vote on these. This year we nominated Tyler for his outstanding achievements in growing Adconion in the video space on a global scale, as well as strengthening our core business as an ‘audience network.’

• Tyler’s vision in 2009 drove the acquisition of Joost, providing access to an established video platform and premium video content. Tyler licensed the Adconion technology platform in a partnership with Goldbach, which extended the company’s global network by an addition 100 million users, and enabled the launch of network centric on-line marketing models in Switzerland, Austria and Eastern Europe.

• Tyler was responsible for driving Adconion to where it is today: an ‘audience aggregator’ that brings brands and content together with relevant audiences. Tyler’s developed a new strategy for the company that sees Adconion taking content from film, music, TV and video platforms and working collaboratively with publishers and brands to achieve great things through online video advertising.

• In a year when many companies were retreating, Tyler led Adconion to one of the most successful years in its history. He reassured employees around the world and convinced them the company was on the right path. At the same time, he evaluated the market and opportunities to ensure the company has the right strategy to succeed in the future.

• 2009 was a tough year for media and advertising, but with Tyler’s leadership, Adconion was able to build its market share and company. In a year when many executives were scared to act, Tyler took a long-term view at the market, and made strategic moves that will position the company well in the future.

We are thrilled at the opportunity to nominate Tyler for recognition.

Twitter Unveiling New Look Next Week

As reported by Kara Swisher at AllThingsD, the new site will feature a search box, information on Twitter trends and, in the vein of Twitter 101, a variety of information about effective uses for the San Francisco-based service. It's a shift from the current page, with which users interact in their own spheres as opposed to a centralized location.

"You can try it out without having to sign up, so you can get an idea of what Twitter is before you use it," co-founder Biz Stone said in the AllThingsD report. "We need to do a better job of explaining ourselves to people who hear about us and then have no idea what do to . . . We want it to show us as a place where people can discover what is going on in real-time and much more."

This, says Internet News, "seems to represent the company's efforts to bridge the gap between Twitter as a curiosity and Twitter as a mainstream communications channel."