Friday, July 24, 2009

Twitter Unveiling New Look Next Week

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As reported by Kara Swisher at AllThingsD, the new site will feature a search box, information on Twitter trends and, in the vein of Twitter 101, a variety of information about effective uses for the San Francisco-based service. It's a shift from the current page, with which users interact in their own spheres as opposed to a centralized location.

"You can try it out without having to sign up, so you can get an idea of what Twitter is before you use it," co-founder Biz Stone said in the AllThingsD report. "We need to do a better job of explaining ourselves to people who hear about us and then have no idea what do to . . . We want it to show us as a place where people can discover what is going on in real-time and much more."

This, says Internet News, "seems to represent the company's efforts to bridge the gap between Twitter as a curiosity and Twitter as a mainstream communications channel."

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