Friday, December 3, 2010

'NBA Jam' Is Back With A Social Media Twist

BOOMSHAKALAKA! I remember yelling it in my sleep as a kid, regaling the hours of 'NBA Jam' that consumed me day after day. The legendary arcade basketball game has officially made it's return (and includes original announcer Tim Kitzrow spouting off our favorite one liners like "he's on fire!!").


To jumpstart the games re-entry into the market, David Le, Director of Marketing for EA Sports, worked with Funny or Die to shoot a spoof on the timeless rivalry of uncle vs. nephew in a video game battle royale. Honestly, I think the short is boring, but the games return was enough to make me sit through all three minutes...

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