Monday, December 20, 2010

Barnes and Noble Made An iPad For Kids; Meet The Nookcolor

In keeping pace in the tablet game, B&N has no interest in letting Apple, Amazon, or Sony have all the fun (read iPad, Kindle, and Dash respectively).

Barnes and Noble is taking on a whole new market for the tablet game, and it's the most fascinated audience for pictures and colors and touchy things.  Yes, B&N made a tablet specifically for kids, at least thats what the advertising would lead you to believe.  The Nookcolor is using kids in it's advertising as a way to show off the simplicity of the gadget, and the interactivity of animated cats and dogs.  The site page itself actually promotes the reader as a way to connect with magazine and old books, but god forbid the advertising should actually connect with whats on the product homepage (READ disconnect between kids in your ads and Vogue magazine as your lead publishing partner).

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