iTunes App Store Is A Branding Feast

Millions of downloads a day. Exciting and engaging applications. Loyal yet still growing customer base. $30 million.

If those highlights don’t get brands excited about the iTunes App store, then I must be in the wrong business. For me, I see the App store as an easy, creative, and relatively inexpensive way for brands looking to connect with consumers. Alongside other growing mobile opportunities, the mobile advertising platform is turning into a veritable shooting gallery for brands.



A bit of history for those like me who have a need to understand things that challenge us….My understanding is that iPhone apps are built and coded with Object C, a relatively simple language for developers to use based on the iPhone Software Developers Kit. Object C has a long running history with Apple, dating back to the 1980s, which explains some theories that this type of application development has been in the works for much longer than most folks realized. Creators Brad Cox and Tome Love developed the language at their company Stepstone, and then licensed it to NeXT. NeXT is the company Steve Jobs started after his initial resignation from Apple, and developed both workstations and operating systems during personal computer infancy. Apple then went on to acquire NeXT in 1996.

Back to branding in an application… A one to one environment with your consumer, a high level of attentiveness in that environment, and an exploding marketplace where just about anything can pick up traction. If you don’t believe me about the traction, go to the iTunes App store, and search for “Wooo.” Bottom line, this is an exploding platform that should be taken advantage of. Anyone want to know how? Let me know….