Intrusive Ads: A Necessary Evil

Jim Nichols has provided the world with another insightful analysis on the marketing world, specifically targeting the acceptable level of intrusion when it comes to advertising. iMedia Connection was smart enough to host this gem.

A bit of a taste of what’s to come:

There are also some marketers out there who feel it is our ethical responsibility not to intrude. I say hooey. We are paying for the web. Consumers have demonstrated that they won't crack open their wallets to pay for it directly. And in this world, you don't get something for nothing.

Click here to read the whole article, Intrusive Ads: A Necessary Evil.