6 Questions For Potential Targeting Providers

When selecting a BT provider, or a vendor who provides a similar service but calls it something different because they remember from business school that points of differentiation are key to success, there are several factors to consider. Here are six questions that can help you drive the most out of your spend:

1. What is the reach of the BT solution, in uniques as well as in estimated consumer "touchpoints"?
2. What are the relevant behavioral categories for my brand? Does the vendor have success in my vertical?
3. What kinds of data does the vendor use in its BT model?
4. Does the model customize to my brand over time?
5. What about reporting?
6. What are the entry costs?

Do you want the answers? Me too…Jim Nichols has them HERE.