Lace Up Save Lives; Fight AIDS in Africa

The folks at Nike Soccer have teamed up with some of the biggest footballers in the world (and Kobe Bryant and Maria Sharapova) to start pressing the Lace Up Save Lives campaign to raise awareness and money towards fighting AIDS in Africa....

There are thousands of ways to wear the laces and even more things to do with them, but there's only one way to stop the spread of HIV/AIDS in Africa, and that is why the laces exist.

Crossing both borders and sports, a group of some of the finest athletes in the world have come together to raise awareness about Africa's AIDS pandemic.

How it works

1. You purchase (NIKE)RED laces.

2. Nike is contributing 100% of its profits from the sale to the Global Fund and to soccer-based programs that help fight AIDS in Africa.

3. Funds are received by programs like Grassroots Soccer, which uses football as a framework to teach youths how to avoid contracting HIV/AIDS.

4. Funds are also contributed to The Global Fund to fund HIV/AIDS programs that support the purchase of lifesaving Antiretroviral (ARV) medication, training of medical staff, HIV testing and treatment to help prevent the transmission of the virus from pregnant mothers to their babies.

5. Life-saving knowledge is received by the next generation in Africa.


Only education holds a longterm answer for halting the spread of AIDS, and by wearing NIKE(RED) laces on their feet (or hands, heads, arms, waist…) Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, Javier Mascherano, Fabio Cannavaro, along with Maria Sharapova and Kobe Bryant want to encourage fans globally to "Lace Up Save Lives."

Learn more about Lace Up Save Lives and join the must-win fight against AIDS in Africa.

Since its inception, (RED)™ partners and events have generated over $135 million to the Global Fund and the number keeps growing.