The Latest Bing Advancement: Offering Recipes?

Yessir, leading search engine Bing will now offer customers who search a type of food leading recipes, like "skirt steak" (see video). Users can also get nutritional value and various forms of the food/ingredient.

From a search engine standpoint, this is just another way Bing has the opportunity to connect with advertisers and customers and I actually think its an awesome service. Leave the massive marketing dollars aside, and I see actual value here.

The left rail lists articles, ratings, cuisine, convenience, occasion, main ingredient, course, and cooking method. Consumers also will find related searches, from how to grow tomatoes, history and facts to diseases. Down the right rail, consumers will find a few paid-search ads.

A Microsoft spokesperson says the service is not supported by paid sponsorships or partnerships. Its search engine spiders crawl sites for recipe content from partners, such as Delish.com and MyRecipes.com. The two, however, have signed a contract with Microsoft to share content.

Searching through a search engine that can index millions of pieces of information to find the one perfect recipe can become overwhelming. Google doesn't offer the same service, but consumers can find recipes.