For 8 years now, Brand Keys Inc. conducts the Super Bowl Engagement Survey to “predicatively measure respondents’ true reactions to brands within the context of the medium.”
“This year, brands that are likely to get the highest return on their Super Bowl ad spend this year include Denny’s, Iron Man 2 (Viacom’s Paramount Pictures), Hyundai, Budweiser, Pop Secret, Doritos and the NFL. However, TruTV, Kia, HomeAway, Dockers and Dr Pepper are likely to see the lowest returns.”
The take away really is that there needs to be a supplemental digital plan in place to help support the impact of the TV spot. What are you doing to support your brand?
http://www.mediabuyerplanner.com/entry/48293/beer-junk-food-movies-to-claim-best-roi-from-super-bowl-spots/?utm_source=mbp&utm_medium=email&utm_content=textlink&utm_campaign=newsletter
Tuesday, January 26, 2010
Super Bowl Ads Engagement Survey: Winners and Losers
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