Reebok Opens '80s Themed Store In NYC

Courtesy of NY Magazine:

Reebok launched its first-ever pop-up shop on Saturday, in a two-story, 3,000-square-foot art gallery on Bowery. In honor of next year's 20th anniversary of the Reebok Pump, the neon-splashed space is inspired by eighties New York style and stocked with vintage sneaker styles. The limited-edition designs were inspired by the men's Pump and women's Freestyle shoes, which a Reebok spokesperson called "eighties staples." Stocked with T-shirts printed with "169 Bowery," hoodies by Reebok and Rolland Berry, and waves of candy-colored footwear, the pop-up will introduce a different New York–themed item each week, from a "Bodega NYC" shoe printed with the image of an ATM machine to Coney Island–inspired men's Ventilator sneakers. Reebok also enlisted guest designers to collaborate on sneakers, like graphic artist John Maeda, Dean of the Rhode Island School of Design. Limited-edition footwear starts at $90. 

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