Mobile Market Moving Forward

Raise your hand if you’ve heard someone say “this is the year for mobile advertising” recently. Now raise your hand if you heard someone say that last year. Now raise your hand if you expect to hear it next year.

In my short professional career, I’ve heard it every year, and I having always worked close to the mobile space. Two announcements today in my opinion have made it more possible that we are closer than we think to mobile advertising platforms becoming more and more readily available, understandable, and accessible to the modern media planner.

Nielsen has extended their recognized @Plan product with an extension called Mobile@Plan, an attempt to allow marketers to more accurately target their audience on the mobile platform. Read Mark Walsh’s article here.

Not to be outdone, comScore has announced their acquisition of M:Metrics. Already established in mobile measurement, M:Metrics is known for monitoring clickable display advertising across a variety of mobile web destinations. Learn more here.