Media Post’s OMMA Magazine’s May edition got dropped on my desk about 45 minutes ago. Needing some reprieve from my computer, I kicked my feet up at the desk and took in some old fashioned reading.
Lynn Russo Whylly wrote a fantastic article entitled “What Lies Beneath.” It’s an attempt to track the amount of money being spent in digital media “below the line.” Where is money being spent that can’t be immediately tracked by an ROI number. Great article, take it when you get a moment. I finished the article feeling good thanks to this solid opening excerpt:
As Wall Street continues its bumpy ride, the media industry is itself bracing for a downturn. While there are plenty of bad things about a recession - like people losing all of their savings, their jobs and in many cases, their homes - it's not all negative. The bright side? Digital media joins the good company of porn, alcohol and cosmetics as industries that do well during tough times.
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