Nike's GreenXchange A Market For Sustainability Models

Why is that shoe so special? Well, it is the fact that they are constructed from 100% recyclable materials, including white leather, along with synthetic leathers, rubber from Nike Grind recycle material, polyester, and used EVA.

The need no introduction company Nike has partnered with a variety of companies to create an open forum for sharing IP on sustainable business models and techniques to build more conscious functionality. Nike has partnered with nine organizations, including Yahoo, Best Buy, Creative Commons, IDEO, Mountain Equipment Co-Op, nGenera, Outdoor Industry Association, salesforce.com, and 2degrees to form the GreenXchange, a Web-based marketplace that Nike claims will allow "companies [to] collaborate and share intellectual property (IP) which can lead to new sustainability business models and innovation." In other words, it's a giant think tank for corporate sustainability.

According to the Sustainable Responsibility section on Nike's corporate site, "Nike sees Sustainable Business and Innovation as an integral part of how we can use the power of our brand, the energy and passion of our people, and the scale of our business to create meaningful change."

Powerful words and moves from one of the leaders in environmentally friendly business. Hopefully this continues to shake off the sweat shop horrors the brand once faced.