A great article by Bob Garfield for AdAge about the new "G" commercials and campaign by Gatorade. Created by the new agency of record, TBWA Los Angeles, the "G" commercials have been stirring some questions as to the brand direction and integrity now that "Is It In You?" has seemingly faded away.
Personally, I love the commercials. Yes, I had to see it twice to figure out who and what it was for. But I love the collection of stars pressing the product, and I think Lil' Wayne is the perfect fit to wax poetic about the strength and heart of what an athlete is. Below is one of the samples.
Do you like it or not?
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