Wednesday, September 3, 2008

CARAT CARAT CARAT!!!

What is there really to say? We’ve all seen it, we’ve all talked about. Carat and there email blunder…..opening lines of the story below:

E-mail Blunder Alerts Carat Staff to Major Restructuring
Top HR Exec Accidentally Sends Out Talking Points About Upcoming JobCuts Published: September 03, 2008

NEW YORK (AdAge.com) -- Struggling media agency Carat is planning a major restructuring of its U.S. operations, including an undetermined number of layoffs -- news it accidentally released today via a memo the agency's top New York-based HR executive e-mailed to the entire agency that appeared to be intended only for senior managers.

In a rare, uncomfortable look into the preparations for employee layoffs, management informed its rank and file of forthcoming layoffs and other changes in Microsoft PowerPoint and Word documents full of "message" points on how people should be told of their fate and what should be said to their still-employed colleagues, clients and vendors. According to one source, the memo was sent to all staffers before the mistake was realized, and it was pulled back by the IT department. The documents, obtained by Advertising Age and posted with this story, detail talking points for managers as they talk to clients, vendors, the press and employees as Carat tries to navigate the fallout from the news.


For full article, click here.

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