Wednesday, October 22, 2008

Worn Again Bringing Recyclable Goods To The UK Fashion Scene



I love getting recommendations towards new companies who bring both a new look to the shoe market, as well as a environmentally conscious perspective.

In response to my article the other day about Nike remaking sneakers for Steve Nash, I was fortunate enough to receive a message from Cyndi, an entrepreneur from England who runs Worn Again. Worn Again takes used textiles and turns them into shoes, hand bags, and other fashion accessories.

Using old materials such as car seat belts, prison blankets, bicycle tires, parachutes, firemen’s uniforms, and more, Worn Again has developed a footprint in the eco- friendly goods production category.

To quote from the site:
Worn Again is a social business which was set up not only to transform consumption and manufacturing patterns through production of goods made from recycled materials, but also to generate income for Anti-Apathy, a registered charity, kicking sustainable lifestyles butt since 2002.

In terms of business model, environmental impact, and overall fashion sense, Worn Again is definitely a brand to look out for.


My personal favorite from the Worn Again collection, the Bike Hi men's sneaker.

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