This was news a little while ago, but AdAge got the inside story from Nike's Senior Creative Designer for Running, Kasey Jarvis about making a recycled pair of sneakers for Phoenix Sun's star Steve Nash.
Anyone whose been to Niketown recently knows they have bins located around the store where you can donate old shoes. The beaten up running shoes are being recycled for two purposes:
1) Make new shoes out of old material
2) Use the rubber to create playgrounds for children
Either way, it's nice to see notorious sweat shop runners Nike at least pretend to have some conscious. Click the photo to connect through to AdAge's 3 Minute News page.
Monday, October 20, 2008
Nike Recycled Footwear Makes New Shoes For Steve Nash
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Good on Nike... though if you really want to find a place with authenticity and people who care passionately for the environment and workers rights (while making damn stylish bags and shoes out of recycled seat belts, airline seat covers and more!) Shameless plug, it's my company - Worn Again. www.wornagain.co.uk
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Good going Nike..! Recycling the old running shoes is really a great idea.
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