A Day Late: The Ronaldo Presentation

A picture gallery for the introduction of Real Madrid's new number 9....


And an interesting video interview in as many languages as we can keep track of...

Manchester United - Arsenal Champions League Video Preview

In honor of today's second leg clash of the giants at the Emirates Stadium, Arsenal fighting back from 1-0 down, I offer this video trailer to get everyone's juices flowing....

Usain Bolt Making Cristiano Ronaldo Faster?

If what The Sun is reporting is in fact true, tthen there isn't a defender in the world who has a chance to defend Ronaldo, as if they had one to begin with.

CRISTIANO RONALDO has signed up the fastest man on Earth to help boost his deadly pace.
Olympic 100m champ Usain Bolt asked the Manchester United star for a signed shirt and Ron sent a message back saying he wanted a favour in return.

So footy-fan Bolt - who set a world record 9.69 seconds winning his Beijing gold last year - is planning a trip to Manchester for a training session with Ronaldo.

The Jamaican’s agent Ricky Simms said: “It’s definitely going to happen.

“We’ll sort something out when Usain comes to Europe to compete this summer.”

Nike Turns Internet Trash Talking Into A Commercial

Nike has done a great job of listening to their fans who are constantly talking shit to each other over the Internet, and harnessed that buzz into a television commercial. Here we see fans getting a chance to vent about the greatest, and potentially most disliked player in the world, Cristiano Ronaldo.

Inside the NIKEiD Bootroom

A great find from a great man,  the Rumba.  Step inside Nike's custom boot making facility and see the making of Cesc's Tiempos, Ronaldo's Mercurials and Rooney's T90's.

Cristiano Ronaldo and Real Madrid? I Think I'm Having Deja Vu

I hope I'm not the only futbol fan who wanted to shoot himself today when the Real Madrid Ronaldo drama picked up again today.  Needless to say they are talking about the summer transfer window and today is December 17, and that drives me insane.  Both teams in the title race in their respective leagues and we are talking about a summer transfer.  I hate sports media with nothing but time to fill.

I love the internet.  It is the home to my career in advertising, and it provides us unbelievable communication tools. But the amount of media outlets has created nothing but space to fill, which leads to excessive dramatization in sports, entertainment, business, and so on.  It's stories like this today that really get me going.

From Soccernet...

Madrid leak claims Ronaldo deal already done
Cristiano Ronaldo will sign for Real Madrid in the summer according to a director of the Spanish giants.

All eyes will be on Cristiano Ronaldo, currently in Tokyo - yet again.
Newspaper El Mundo is quoting director Pedro Trapote as saying Real already have a deal in place but cannot announce it officially.

President Ramon Calderon had stated after last summer's protracted transfer saga that Real would end their long quest to pinch the player from Manchester United so as not to make an enemy of the European champions.

Sir Alex Ferguson did little to hide his disgust at Real's conduct and is bound to be more than agitated by a resurfacing of the Ronaldo rumour-mongering.

El Mundo report that after Madrid's loss at Barcelona Trapote mentioned the news in a recorded conversation, though it is not known whether it was meant to become public knowledge.

"If you are asking me what we are going to do now then I would tell you that we have already signed the best player for the summer," Trapote is quoted as saying.

"Are you talking about Cristiano?" was the reply.

"The best of the best. It is Cristiano, there is no other. It is better that we do not say anything at the moment though.

"Why can you not say anything. It is the best time because things are going badly and people need something to excite them in the middle of all this.

Trapote replied: "No, it is best to not say anything because there are some clauses that prevent us from announcing it now."