I had heard this before when a close friend from a targeting company said, "Hammer was at our launch party for our app." I of course thought he meant they were playing "Ice Ice Baby" on repeat. Little did I realize that the parachute pants man himself was at their PingMe launch party.
So then I read last week that Hammer is launching a search engine, that oddly enough cannot be found in Google search (check that metadata Hammer). [EDS note I finally just found it after days of searching] Hammer, born Stanley Kirk Burrell, is challenging the Mountain View Googlers with his new project Wiredoo. Currently in beta and accepting private users, Wiredoo will act as a “deep search” or “relationship” engine. Rather than just return “the 10 blue links” of keyword-based results, he explained in an interview with Web 2.0 summit co-producer O’Reilly Media, WireDoo will also display more tangential data culled from Web indices, public data, and social media. A Zip Code search might net local school statistics and home prices, for example.
As per the question with any search related offering, do we care? Don't the leaders in the space have it down pretty good? If anyone can tell me the last time a general search query turned up really blank and useless, you get a small token from the Rants laire.
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| hopefully they are ready by the time Hammer's series C runs out |
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