A Great iPad Ad Model Discussion

The conversations are all early, but not too early for brands who have already invested in the iPad. Supposedly, the New York Times has sold out two months of iPad ad space against their reader application. And it hasn't even been released yet....

With the iPad's delivery now a matter of days, information about publishers' ad pricing and ad technology is making its way into the market. The information - assuming it is accurate as Apple and the publishers are not talking - is interesting, but not particularly telling for the long term.

For starters, it is unclear whether these advertisers are truly committed to the iPad platform or interested in riding the initial buzz that will inevitably accompany its rollout.

"Part of being first," said Steve Pacheco, director of advertising and marketing communications at FedEx, "is to be included in their in-store demos, to be a real-life example of a powerful brand going to market in a new way." (via the New York Times).

Full article HERE.