Creativity Online Presents 'Umbro: Tailored By England'

An unbelievably cool video from Creativity Online presents the English's football team's new look for South Africa 2010. The development of the kit, or uniform to Yanks, goes through the same process as would a fine suit. A great deal of input from Fabio Capello, the England manager, as well as players Rio Ferdinand, Wayne Rooney, John Terry and others, all contributed to what will be one of the mnore recognizable kits in the year leading up to the next World Cup. An amazing process for a company and footballing nation with unparralleled history in the sport.