Courtesy of Matt Freeman at SFBIG this morning...
"It's not about how may ads you show, but the impression they make."
- Bill Bernbach 1959
Seemingly obvious piece of truth, but ask yourselves how many times per day you actually take the idea into account....and I work for an ad network....REACH! FREQUENCY!
Business models evolve and creativity rules in this industry. If you don't believe how an ad network can do it, just ask me.
Thursday, March 19, 2009
Morsel Of Advertising Truth
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