Nike's Phil Knight On How He Became A Believer in Advertising

This as an awesome, candid interview with Nike Founder and Chairman Emeritus Phil Knight. Touching on all things from the origins of the famed shoe brand, into dealing with athlete controversy (re: Tiger Woods and Lance Armstrong), Knight gives a really interesting perspective on his personal and professional relationship with Dan Wieden, and the ad business in general.

Heineken Leads Viral Video Charts With Killer Party Entrance

Yes, it's from Wieden & Kennedy, as per usual with phenomenal spots.  "The Entrance" received 2,084,195 views this week as per AdAge's True Reach measurement tool, a partnership with Visible Measures.




*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.


Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.

AdAge's Viral Video Chart of The Week Revives Lebron and Nike

"Rise" by Nike was hands down one of th best creative spots I've seen in the past year or so. Wieden Kennedy continues to outwit and out-create their competition. I especially have a soft spot this week because two nights ago, I finally watched "More Than A Game." For those out of the loop, MTAG is a documentary filmed during Lebron James' senior year of high school, and tells the story of how he and his three best friends culminated a decade of playing together at the high school basketball national championships. While that description might paint a sports story, what you get is much much more. It's a story of boys to men, of race and city divisions, of father and son, and of the long pursuit of glory.

Anyhoo...Lebron is back on top of AdAge's Viral Video Chart. So check it out:

Theo Walcott and Wieden+Kennedy = More Nike Magic

Ed Note: If the video doesn't want to show, click here (http://creativity-online.com/work/nike-walcott/17141)...