Theo Walcott and Wieden+Kennedy = More Nike Magic

Ed Note: If the video doesn't want to show, click here (http://creativity-online.com/work/nike-walcott/17141)...

Creativity Online Presents 'Umbro: Tailored By England'

An unbelievably cool video from Creativity Online presents the English's football team's new look for South Africa 2010. The development of the kit, or uniform to Yanks, goes through the same process as would a fine suit. A great deal of input from Fabio Capello, the England manager, as well as players Rio Ferdinand, Wayne Rooney, John Terry and others, all contributed to what will be one of the mnore recognizable kits in the year leading up to the next World Cup. An amazing process for a company and footballing nation with unparralleled history in the sport.

Creativity Online Names Crispin Porter & Bogusky Agency Of The Year

CP&B beat out the likes of Goodby, Silverstein & Partners as well as Wieden + Kennedy to secure this years top spot.

Many conversations about Crispin Porter & Bogusky in 2008 began and ended with one big mouthful of a word starting with an "M" and ending with a "soft." But other words were perhaps more significant in summing up the agency's contribution to the advertising world over the past year. Among them: Design. Utility. Freakout.

The agency was as prodigious as ever in 2008, and as innovative. It produced a few of the most important bits of brand creativity of the year, and, equally important, it continued to evolve the idea of what an ad agency can be.

In the modern age of advertising, CPB, love it or hate it (and the agency is unrivaled in the amount and intensity of antipathy it arouses) came to represent the New Ad Agency, the idea-centric, media-inclusive, integrated creative factory whose brand campaigns feed from and create popular culture. The shop has long been recognized for incorporating media into its creative thinking and solutions and for embracing digital (Crispin has twice been named digital agency of the year at Cannes, and with the acquisition of Texture Media this year becomes a more all-round-digital player, producing more of its interactive work in house). Now, as more brands are realizing the benefits of a holistic creative approach, where design and communications are as one, the agency is once again doing the work to continue to evolve as a brand creativity partner -- a full service agency in the truest sense.

Check out the full story HERE, and click below to see my favorite piece of their work, the Whopper Freakout.