Find Your Next Great Read at Book Moments!

Anyone who has ever struggled to find their next great literary journey shall look no further then Book Moments. Complete with reviews, recommendations, trailers, and much more, Book Moments is living up to be a one stop shop for all things books.

The site also offers you easy access to purchase all the books covered on the site. Head on over and find your next read.

Digi-Mobile Gets A Facelift

Thanks to MoFuse's easy to use dashboard, I've given my mobile blog a more personalized custom logo. Thank goodness for easy solutions to emerging platforms!

Distinguishing Features In The Network Space

Digital media is flooded with ad networks claiming reach, robust targeting, etc. It’s not an easy process to sift through them all in order to properly choose the one that will execute your campaign goals effectively. Most horizontal networks will claim massive reach and low cost, while several of the quality verticals which will provide that level of targeting that can’t be found elsewhere. Both have their strengths and weaknesses.

Sportgenic, a vertical network focused on sports enthusiasts, published a great white paper today on differentiating between networks, and how to choose the right one. Authored by CEO Robert Tas, it has some fantastic insights and is a worthy read.

It’s being picked up in some trades too… see below:
http://www.reuters.com/article/pressRelease/idUS118656+22-Jul-2008+BW20080722

http://www.pr-inside.com/sportgenic-tm-releases-white-paper-on-r716797.htm

It’s Throwback Friday Thanks To ZVUE

I shouldn’t even have to say how amazing this is, and why. But I will.

ZVUE Corporation, which manufactures handheld media players and owns web properties in the form of popsauce network (home to the famous eBaum’s World), today launched the latest rendition of their personal media device. The picture above has already blown my cover, so yes, it is Journey themed. And yes, it comes pre- loaded with 22 Journey tracks.

It’s awesome because Journey is the most hilarious band to ever be considered legends of rock. It’s awesome because the players is designed like an old van that Journey groupies would drive around in. And it’s awesome because Journey is awesome.

Thanks for inspiring Journey Friday ZVUE. There will be fist pumping and head banging all day.

The Clarity to Solve Problems

I’m 30,000 feet in the air, journeying from San Francisco to the Big Apple. Five and half hours is an absolute eternity for someone like me to simply sit and watch time pass. I’m thoroughly enjoying Bryce Clayton’s The Power of One and the eclectic sounds of Jason Mraz’s “We Sing, We Dance, We Steal Things.” An introvert at heart, I can’t help from getting somewhat prophetic as I spend hours alone with my thoughts and petty distractions of the airplane environment.

My business is in strategy; the strategy to grow a new digital business, or to examine how a current business is operating in the digital space, and then provide recommendations from the resulting insights. The most interesting part of this endeavor is that I work for a burgeoning business as well, and we constantly find ourselves face to face with hurdles, not unlike our clients. So it got me thinking, how do you solve problems? Or how do you have the foresight to prepare for a potential hurdle?

1) Think about where you want to be in 3-6 months, and then think about what you have to do tomorrow to start getting there.
I find regularly that people are so interested in the big picture, that little steps get overlooked. This outlook makes every task seem colossal, and can often keep you from completing the small steps en route to your goal. Make small attainable goals for your business. NASA didn’t get to the moon in a day.

2) Constantly re-evaluate how you got to where you are.
Hindsight is an unbelievably powerful tool, and rarely does the knowledge hit us right when we need it. In the spirit of progress and development, be sure to learn from your own business’ history. Track your steps, highlight your successes, and learn from your mistakes. Those who don’t know their history are doomed to repeat it. Simultaneously, the best thing about the past is that it has passed. Digest your learnings and move on.

3) Know your strengths, but don’t be bound by what’s always worked.
Every successful business is exceptional at something, hopefully many things. Be an expert at what you do, but don’t be afraid to improve upon that working solution. Do it once, do it twice, and then do it again. Once you’ve mastered your core business offering, you will be able to spin it to be so much more. If you can devise a way to execute your strengths in different and interesting ways, your business can have unbound successes. New and improved are two of the most powerful words, not just in advertising, but in all business.

I’ve unintentionally just rehashed lessons from two of the greatest teachers I’ve ever had. Not necessarily teachers in the classroom alone, but teachers along my journey as a person. I’m fortunate enough to have regularly contact with both of them. One of these teachers is now one of my bosses. The other is an extraordinary individual who guided me through an athletic career, at a collegiate and professional level, that was filled with endless uphill battles and tribulations.

Hopefully this altitude induced rant has allowed me to impart some of my learnings upon you. Whether you apply these lessons to your business world alone, or to your personal life as well, I only hope I did some justice in the passing on of these lessons.

As Usual, Top Class From Nike

Nike’s famed “Just Do It” slogan has just turned 20. In honor of what has become one of the most notable themes in marketing history, Nike is launching a new campaign entitled “Courage.” Though Nike is not a lead sponsor of the Olympics, they will be running this campaign worldwide, and gracing us here in the states the day of the opening ceremonies (August 8,2008).

The campaign honors memorable performances from the past as well as highlighting young talents, including Lebron James, Cristiano Ronaldo, and Wayne Rooney.

“Clearly we're going to inspire the consumer with this campaign, which is really about celebrating probably one of the most inspirational brand statements of all time,” said Joaquin Hidalgo, VP-global brand marketing at Nike.

They continue to amaze. Click here to see the spot.