Distinguishing Features In The Network Space

Digital media is flooded with ad networks claiming reach, robust targeting, etc. It’s not an easy process to sift through them all in order to properly choose the one that will execute your campaign goals effectively. Most horizontal networks will claim massive reach and low cost, while several of the quality verticals which will provide that level of targeting that can’t be found elsewhere. Both have their strengths and weaknesses.

Sportgenic, a vertical network focused on sports enthusiasts, published a great white paper today on differentiating between networks, and how to choose the right one. Authored by CEO Robert Tas, it has some fantastic insights and is a worthy read.

It’s being picked up in some trades too… see below:
http://www.reuters.com/article/pressRelease/idUS118656+22-Jul-2008+BW20080722

http://www.pr-inside.com/sportgenic-tm-releases-white-paper-on-r716797.htm