Oldest Living Has Done It Again

Flying high through the sky, saving failing marketing plans everywhere, here comes… THE OLDEST LIVING DIGITAL MARKETER with..."Build a robust marketing plan in 4 steps."

And for a little UGC treat on the side, check out this mastery of voiceovers and editing.

Will Customers Understand The gPhone and Android?

Driving into work today, my buddies and I were discussing a coworker, who was at the time standing in line to get the new iPhone. He was making the switch from the Blackberry, and had vowed months earlier to never buy the iPhone. And now he is the first in our office to get the 3G. It wasn’t a huge shock; he works in digital and is a tech savvy individual.

But I started thinking of all the iPhone users who have really struggled to get hold of all the functionality the iPhone offers, as well as adjust to its interface. Apple is the king of user friendly, so it isn’t shocking when you see Baby Boomers dragging their fingers across the iPhone screen. But there has been a grace period for folks to get used to the gadget in their hand.

The expected mayhem of today’s 3G release got me thinking about Android and its future with any potential customers who don’t really understand the system. While driving to Southern California last week to celebrate July 4th, somehow or another a friend and I got to talking about the cell phone market and the gPhone. She is close to completing her education to become a nurse. She is an unbelievably smart young woman, but isn’t in the tech/digital world. After I did twenty minutes on open source and the ideas behind it, she had the glazed look of a media buyer getting trampled by a salesman pounding them with worthless information about reach and “breadth and depth.” Maybe my explanation was off or too long winded, as I tend to be, but the big idea of open source went straight over her head.

So back to my original question (man, it took me awhile to circle back); will the average consumer be aware of the control and power an open source platform like Android offers? Or will it simply fly over their heads and they’ll use it as they would their Motorola Razr? Having not seen the final interface for Android, it’s hard to speculate on how friendly it will be to the non- techie customer segments. But a part of me is very curious if the impact will be as great as it can be or is expected to be. I work in digital and I love gadgets, and even I want to go on a mental diet when reading about the latest open source platforms and gizmos that engineers are working on. It’s not an easy topic at all to wrap your head around, so trying to package it up into a small communication device like a cell phone will be quite a feat.

So Google, give us your best. You’ve done well at capturing Joe American so far. But will you finally get too smart for the average customer? Will they come running the way they do for your email client and shared calendars? Or will they shy away, sheepishly admitting that they just don’t get it. Time will tell.

‘Oldest Living’ Has Graced iMedia

Our own Oldest Living Digital Marketer has broken onto the scene of iMedia Connection, and is gracing the pages with sales know how for all you road warriors out there.

The key to beating your quota lies right HERE.

Sneaker Finds

I know I've been lagging on weekly sneaker picks, so I decided to make this one a bit more personal and find sneaks from my favorite spots around the country.

Dave’s Quality Meat in New York is my absolute favorite shoe store in this country. And since I’ll be in Manhattan in a couple weeks, I figured I’d give them a shout. They teamed up with Nike SB to design some Blazers and Dunks in honor of the upcoming Olympics, where BMX racing will be featured as an event. The gold is in tribute to famous BMX trick rider Woody Itson and his signature 24K Gold Hutch Trickstar bike.

I grew up scrounging through the high stacked piles of fire hazard worthy Sportie LA on Melrose down in Los Angeles, so I figured I’d check in with them and see what limited editions they were working with right now. Yes the NBA season is over, but they are featuring a classic pair of adidas Campus 2s decked out in Laker décor that really touches my gold and purple heart.

As a local San Franciscan, I had to bring up Huf down in Hayes Valley. And since I’ve been having some great laughs at the expense of Stuff White People Like, I figured I’d fulfill the stereotype of #96 and show off these TIER 1 NBJ A22s by New Balance.

*No offense to Undefeated in LA which challenges for the #1 spot, but your site is really bothering me today; the alignment of the content is off, the radio won’t turn down, and it’s a bit too frustrating for me right now.

Happy July 4th!

A few hundred years back, a couple guys labeled traitors by the British came and founded this great nation. I wonder if they ever imagined one day you could communicate and transmit information worldwide because of this shiny box I stare at now? I bet if they did, and presented that idea to their peers, they’d have been branded witches or devil worshippers of some kind. Hmmm.

In any event, happy holiday everyone!

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