Omniture Brings Real-Time Analytics To iPhone Applications

Courtesy of TechCrunch...

Omniture is extending its SiteCatalyst measurement tool to native iPhone applications, enabling developers and marketers to gain insight on how users are interacting with their iPhone apps, based on real-time information. This should allow them not only to improve the user experience based on analytics, but also make adjustement necessary to generate more revenue by enhancing ad clicks, purchasing and increasing page views.

The new offer, which is basically an extension of its existing SiteCatalyst solution, is called App Measurement for iPhone and will be generally available as from January 2009. To our knowledge this is the first analytics program specifically designed for native iPhone applications, but it’s safe to say other providers will soon follow suit with similar offerings.

In related news, Tel Aviv-based Kenshoo is taking its Search Engine Marketing campaign management solution mobile, enabling users to consult campaign statistics and reports from their iPhone browser. More information about their solution is available here, and a video demo can be viewed here.

“When I die, I want to come back as me.”

TechCrunch50 rounded out this week with a fantastic one- on- one interview between Jason Calacanis and Mark Cuban. They talked about Cuban’s path to start- up genius and his wildly successful business career thus far. Cuban is his usual candid self and it was an absolutely hysterical interview.

Click the picture for the full transcript.