Showing posts with label sony. Show all posts
Showing posts with label sony. Show all posts

Tuesday, June 11, 2013

Xbox One vs. PS4 - Put Down Your Quiddich Sticks, or Whatever

Because not all of us are cool enough or sleeping with powerful enough people to get into either of the presentation halls at E3, I bring you the two most important gamer moments of the last year. The Verge was kind enough to edit down both Microsoft's Xbox One and Sony's Playstation 4 presentations into palatable clips. If anything, you can hear the sound of Steve Ballmer's heart hit the ground with a thud when Sony announces they've undercut Xbox One by $100.

Wednesday, January 5, 2011

Sony Sponsors 3-D Video of Sports Illustrated Swimsuit Issue

Model Julie Henderson appears in the Sports Illustrated 2011 Swimsuit Issue as well as Sony's 3-D video
Well this is just fantastic. And I mean fantastic. In order to further the adoption of 3-D televisions and content, Sony will be sponsoring a 30 minute "Swimsuit in 3-D" video that will be available for purchase or rental. You can get the video via Sony's Playstation 3 as well as Bravia web-enabled, 3D compatible TV and Blu-ray players. Let's face it, we all know like one person with a 3D TV. There might be more in the future, but I say this; what happens when you invite a bunch of people over to watch a football game in 3D, but there aren't enough glasses? How awkward is it for the one guy who has to watch on the 20" screen in your kitchen because he can't get the full effect of the 3D? It's almost like punishment for showing up to a function like that empty handed. No beer? Well then no 3D good sir.

"There's sort of a chicken-and-egg problem going on right now, where the device penetration has been fairly low, so the studios have been fairly slow to release 3-D content," said Michael Aragon, VP and general manager for global digital video distribution and operations at Sony Network Entertainment. "Our expectation and our road map on this whole thing has been that this is going to be a little bit slower adoption than HD. While we might not be making tons of money on the 3-D content, it seeds a universe of product that we have in 3-D."

Sony Sponsors 3-D Video of Sports Illustrated Swimsuit Issue - Advertising Age - MediaWorks

Monday, December 20, 2010

Barnes and Noble Made An iPad For Kids; Meet The Nookcolor

In keeping pace in the tablet game, B&N has no interest in letting Apple, Amazon, or Sony have all the fun (read iPad, Kindle, and Dash respectively).

Barnes and Noble is taking on a whole new market for the tablet game, and it's the most fascinated audience for pictures and colors and touchy things.  Yes, B&N made a tablet specifically for kids, at least thats what the advertising would lead you to believe.  The Nookcolor is using kids in it's advertising as a way to show off the simplicity of the gadget, and the interactivity of animated cats and dogs.  The site page itself actually promotes the reader as a way to connect with magazine and old books, but god forbid the advertising should actually connect with whats on the product homepage (READ disconnect between kids in your ads and Vogue magazine as your lead publishing partner).