Super Bowl Ads Engagement Survey: Winners and Losers

For 8 years now, Brand Keys Inc. conducts the Super Bowl Engagement Survey to “predicatively measure respondents’ true reactions to brands within the context of the medium.”

“This year, brands that are likely to get the highest return on their Super Bowl ad spend this year include Denny’s, Iron Man 2 (Viacom’s Paramount Pictures), Hyundai, Budweiser, Pop Secret, Doritos and the NFL. However, TruTV, Kia, HomeAway, Dockers and Dr Pepper are likely to see the lowest returns.”

The take away really is that there needs to be a supplemental digital plan in place to help support the impact of the TV spot. What are you doing to support your brand?

http://www.mediabuyerplanner.com/entry/48293/beer-junk-food-movies-to-claim-best-roi-from-super-bowl-spots/?utm_source=mbp&utm_medium=email&utm_content=textlink&utm_campaign=newsletter

iPhone As A Legit Gaming Interface

That title is absolutely up for debate.  Just because there are gaming options on a device, does that mean it classifies as a powerful gaming interface?  The answer is obviously no, but this piece of equipment is supercool no matter what.

Marware has developed a Game Grip for iPhone 3G and the iPod touch.  I have an iPhone and I play the Audi driving game.  Would I ever spend $50 on this device.  Probably not, but who the hell am I?  I'm sure this is reasonable and important to someone.  Bottom line, it looks cool and I think could lead to the development of even more iPhone apps and games.