Search Does Work, But Let’s Add To The Mix

Search engine marketing works, there is not a doubt in my mind. There is a huge market for search programs for groups that know how to make them work for brands.

But it seems that on any given day, you can find yourself top of the table or lost in the oblivion of results. Wall Street Journal touched on a few of these issues today, and it seems that more than one company has been lost in the ever changing algorithms of today’s major search engines.
My first reaction was to start thinking about companies making headway in search optimization tools.

Israeli based Kenshoo has already had a serious impact in Europe, teaming up with McCann- Erickson UK, and is looking to make its break into the US market in the coming months. And there are others, believe me.

For me, I think a well built SEM plan is a vital component to most DR and branding campaigns, but with the hundreds of channels for media today, I think it needs something more. Whether that’s a video presence or a two month mobile campaign, something needs to drive those searches. Wait a minute; someone can do that for you already? Who is Catalyst?